Improve Kitchen Contractor Sales

Digitally connecting you with your future client

Improve Kitchen Contractor Sales ~ Just like any other business, your kitchen remodeling business depends on leads to make sales. However, the big question is always, “How do I get more kitchen remodeling leads?” Another popular question asked by kitchen remodeling contractors is how do I generate more sales? Here’s a simple answer. You need strategic, diligent, and data-driven marketing actions with SEO being one of them.

What Is SEO?

Kitchen remodeling SEO in Virginia Beach defines search engine optimization (SEO) as the process/technique of getting your website to rank high on the search engine results on particular keywords. Because the likes of Google exist to answer the world’s questions, they focus on presenting the user with the most useful and relevant information. Optimization means making changes to your content and website for easier discovery.

Why Is SEO Important?

SEO helps you grow your business’s presence online. When you are looking to purchase a product or a service, the first thing you do is to go online to search the product in the search engine. People who are looking for kitchen remodeling services do the same.

The first thing they do is to Google, ?kitchen remodeling service + location.’ Then they browse through the myriad of results, starting on the first page until they find what they are looking for. As such, focusing on SEO for your kitchen remodeling business means that you are putting yourself in front of more potential customers by ranking higher on the specific keywords.

The higher the ranking on relevant terms in search engines, the more you will get traffic from your target audience that is likely to convert. We have boosted the organic traffic of some of our clients through SEO by up to 130% which has brought about significant success to their business.

Another reason why SEO is important is that you cannot achieve marketing integration without an SEO strategy. SEO is the glue that holds the rest of your digital marketing elements together. As such, it is imperative to integrate SEO in every aspect of your digital marketing. This calls for a strategic approach. Unfortunately, a lot of marketers are not aware of the power of SEO and treat it like a minute chip of their marketing mix.

SEO is Different from Paid Advertising

Most organizations approach SEO like paid advertising which is pretty simple and straightforward. All you need to do is buy the traditional ads, be creative and then voila, you get the exposure. SEO, on the other hand, is very different. It is dynamic in the sense that to achieve the desired results, you need cross-discipline partnerships and participation.

Today’s Kitchen remodeling SEO in Virginia Beach experts need to not only understand the technical part of SEO but also other skills such as:

  • Content writing
  • Digital analysis
  • Conversion rate optimization
  • Social media marketing

They also invest a lot in tweaking and modifying the website structure and the marketing process to ensure that every aspect of the marketing campaign works in synergy to promote the overall SEO impact.

SEO Marketing Needs To Be Implemented In The Right Order

You also need to invest in insight and analysis first before you make any strategies or allocate resources and budget. Unfortunately, a lot of short-sighted organization leaders hire our Kitchen remodeling SEO in Virginia Beach services much later. They require us to analyze their potential, tie up loose ends, narrow the gap, and generally help them make more money.

These organization leaders are focused more on arriving at their destination than the competitive advantages and assets they accumulate of the way. This means that the leaders are either not aware or ignore the fact that, only a small fraction of their resources committed to marketing deliver the intended results, while the rest goes to waste.

How Can Kitchen Remodeling SEO in Virginia Beach Help?

Help You To Pick The Right Niche

Choosing the right niche will help you win half the battle even before you lay out any other marketing strategy. Selecting a niche that you are passionate about is a great starting point. This is because you will never run out of quality content and services to present and deliver to your audience. However, this is not necessarily enough for you to thrive in this industry. You also need to establish whether there is a huge demand for what you want to market. A great way to find the right niche is to carry out keyword volume research. If you find out there are minimal searches on a particular keyword, it means that this is not a profitable niche. Work only with niches that are in demand but also not too competitive. Since you have a kitchen remodeling business, selecting a niche need not be a problem.

Choose an Appropriate Domain Name

This is a huge factor when it comes to SEO for your business. The basic principle here is usually to have an easy to remember domain name. Besides this, you can opt to go with a domain name you can brand, or even a keyword specific domain name. Each option has the potential to earn money and also has its own disadvantages.

The benefit of building an authority site (brand) is that you can always work on it to get consistent royal customers in the long run. If you opt for a niche keyword specific domain, you can get customers much faster. However, in case the market trends change and the keyword demand fizzles out; this can run you out of business. The bottom line here is that there is no right or wrong way. It all depends on what you want to achieve in the long run and in the short term.

Create Quality Content

This is one of the best SEO strategies you will ever come across because SEO is all about content. Creating content on a regular basis that is sprinkled with a mix of the right keywords is a sure way to attract more organic search traffic. In the case of home improvement websites, the best ways to build a strong page content is through blog posts and landing pages.

To optimize your landing pages, a solution-based approach is recommended. This includes having the product/service name on the page title and key features of the product in the description section.

Testimonials and reviews also add value to your content. When it comes to blog posts, the focus should be on answering some of the questions your prospects might be having. Moreover, you can link the relevant product landing page to a specific blog post to increase conversions. Content freshness is also a significant signal for the Google search algorithm. Thus, it is important to publish content on a regular basis and also update the old content.

Use The Right Keywords

Keyword research is an important part of SEO. Kitchen remodeling SEO in Virginia Beach prefers the use of the long-tail buyer keywords over their shorter counterparts. Though these keywords don’t bring tons of traffic, they funnel more targeted traffic that easily converts. It is also much easier to rank higher for these keywords. To counter the effect of low traffic on LSI keywords, you should publish content regularly using different but related LSI keywords on your niche to widen the net.

Backlinks Are Important But…

We steer clear of cheap spam automated backlinks. They do not add value to your ranking because search engines can easily detect them. They are simply a waste of time. We focus more on earning quality backlinks from reputable and relevant websites.

The best way to get such backlinks is to create quality content that people naturally want to share and talk

about. Adding the social share buttons on your website will also get your content shared on social media. Though the social links don’t directly influence your SEO success, they do increase traffic to your website and hence higher chances of getting external links.

You can as well reach out to bloggers and webmasters who create content related to your niche and request them to link back to your website. The bottom line is that though backlinks are important, they are just a small fraction of other 200+ SEO metrics. Thus, you don’t have to go out of your way to build backlinks.

Quality Content Will Help You Build Backlinks Naturally

We Focus on Branding

Established brands thrive because they have built a good and consistent reputation. You too should focus on employing similar marketing strategies and tactics used by such brands in your affiliate marketing. Create profiles for your brand on popular social media platforms, and keep your audience engaged just as you do on your website.

We work with quality content writers to not only craft exceptional content for your blog but also for your social media accounts which is part of off-page SEO. We have also mastered the art of content curation to keep your audience engaged. Failure to do proper branding and proper SEO will have a counter effect on your business. All you will reap is bad ratings, diminished product image, and failure in your venture.

Have a Responsive Website

The mobile search traffic constitutes about 50% of the total Google searches. With this figure growing each day, the search engines have included mobile responsiveness as a factor in its ranking signal. Another Google update on its ranking factor lays more emphasis on the mobile-page loading speed. Google is basically prioritizing the mobile user experience by including it as a ranking signal and so should affiliate marketers. Business owners should focus on creating mobile-friendly websites and also to optimize their page loading speed using the readily available tools in order to rank higher.

Take A Long Term Approach

Just like any other kind of SEO, it takes time to reap the benefits from kitchen remodeling SEO. Understand that SEO is a valuable long-term investment that will enable you to reap benefits for years to come. If you do everything right, give it like 6 months to start reaping the benefits. It can take longer or shorter than this depending on the niche, the type of keywords you are using and the effectiveness of your SEO strategies.

Why Hire A Virginia Beach SEO Specialist?

On the surface, SEO seems like a simple and straight-forward marketing strategy. However, implementing it effectively can become an exceedingly frustrating and overwhelming task. Anyone can easily find information about search engine optimization online. What will make this information add value to your business is if you can act on it effectively. Similarly, you don’t cut weight by just reading about how to lose weight, right?

In an industry that is so complex and dynamic, proper SEO can bring transformation to your marketing efforts. Business owners want to be able to grab every opportunity that arises, invest in the right strategies, target the right audience among other things. It is possible to do your own SEO. However, this is time- consuming and has a steep learning curve. This can be quite overwhelming.

Thus, you need a pilot to guide you through this chaos. This pilot will help you find the right data and strategies else, your marketing efforts may go down the drain. Our Kitchen remodeling SEO in Virginia Beach specialists will help you aim before you make the shot. We employ certified and experienced SEO experts that drive the desired results. From basic SEO to advanced AI-related methodologies, our professionals can do it all.

We also keep track of the current SEO norms, trends, and techniques in order to deliver value each and every time. SEO is made up of on-page, off-page, and technical optimization. Our professionals use a number of tools to achieve effective optimization which includes tracking and analysis of data. This way, we effectively drive traffic to your site hence more revenue.

Our SEO services will help you take your business to the next level by taking care of your SEO needs allowing you to focus on other important aspects of your business which is to make money. Take a look at some of the SEO packages to kick start the journey of getting more kitchen remodeling leads and sales for your business.