How to Market Roof Sales as an Independent Contractor

Digitally connecting you with your future client

How to Market Roof Sales as an Independent Contractor ~ We get it: advertising is often the toughest part of your roofing business. You’ve got your expertise, and you know your craft well, but it’s not always easy showing this knowledge to clients. If you’re having trouble winning over customers and growing your roofing business, it’s time that you took a look at a few proven roofing sales strategies that can boost your business and give you that competitive edge. 

In this guide, we’ll go over some important roofing sales strategies, as well as look at the importance of strategy to your business. By following the information in this guide on how to market roof sales as an independent contractor, you’ll be one step closer to getting your business to the top. For this reason, we encourage you to keep reading so you can find out how to get your roofing sales to take off!

Let’s jump in!

Why are Sales Strategies Important?

No matter how well you know roofing, you simply won’t be able to make it without the right sales strategies. If you’ve ever seen considerably-worse roofing companies that do more business, you already know this to be true. Unfortunately, what matters most is often not quality but how you pitch the quality of your services. The silver lining behind this statement is that assuming your business truly is high quality, you’ll be able to capitalize on this to bring your company to the top. 

If you find your business lagging behind your expectations, it’s important to pay more attention to your sales strategy so that you can grow your brand and increase your profits. By doing so, you’ll be able to position yourself as a leader in your industry and secure your long-term success. 

Roofing Sales Strategies to Consider

With this in mind, it’s time to take a look at some specific roofing sales strategies that can help you grow your business. The five techniques listed below have been proven-effective at jumpstarting roofing businesses and allowing companies to rise above the competition to become the leading roofers in their area. As such, make sure to keep the following techniques in mind as you continue with your own roofing business. 

Specifically, some top roofing sales strategies to consider are:

Boast of Variety

It’s as simple as this: you’ll be a much more attractive option if you can prove that you have variety. Simply put, customers love variety, and they’ll love you even more if you can show that you are one of the most diverse options around. This means that you should come with a plethora of shingles, roofing, and color options so that you can impress your potential customers and help bring them to your side. 

It never hurts to give your potential customers a full overview of your services. You want to make sure that your clients have a better idea of who you are and the type of work you do. Consider bringing a portfolio of the work you’ve done in the past, especially if you’ve worked on similar projects. This can help your potential clients to know more about your style and quality. 

Come Prepared

As a roofer, you already know that the work you do is inherently visual. In simplest terms, your consumers want a roof that looks good, and anything you can do to assure that their roof will look good will go along way to securing the deal. This means that you should come prepared with brochures, materials, and even a portfolio so that you can show your potential clients what they can expect.

By doing so, you’ll be able to foster trust between you and the homeowners and show them that you are truly interested in upgrading their homes. What’s more, when you come prepared, you position yourself as a more professional and interactive option. This alone will help your brand image in the eyes of consumers, helping you grow your business and attract a higher number of clients. 

For this reason, it’s crucial that you come prepared so that you can impress homeowners from the get-go. Remember that first impression are arguably the most important, so anything you can do to boost your image could go a long way to getting you increased business. 

Use Technology

It’s no secret that marketing has entered a new age. This means that if you are looking to maximize your advertising campaign or close more deals, you’ll need to use a wide array of technology that can give you the biggest chance of winning over consumers.

One popular way to do this is through an app, where you can boost your product variety and allow homeowners to see firsthand the colors and textures of your different roofing options. With an app, you’ll be able to put all our necessary marketing information in one place, allowing you to better connect with homeowners and show them what your business offers. 

You can also show off videos, before-and-after photos, and a complete digital portfolio that will better allow homeowners to get an idea of the work you do. These visuals can greatly increase your chances of winning over potential clients. For this reason, it’s important that you do everything in your power to grow your digital presence so that you can more conveniently advertise yourself to potential customers. 

With technology, you can take your roofing sales to the next level. Keep this in mind as you navigate your marketing strategy. This will allow you to maximize your sales and grow your profits like you never thought possible. 

Sell Your Unique Value

Do you have thirty years’ experience? Do you have certain certifications or an amazing portfolio? No matter what your unique selling point, make sure that you build your sales pitch around it. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above the pack in the minds of homeowners and gain that necessary competitive edge. You want to make sure that you are the name that consumers think of when it comes to roofing, and the best way to do that is to market your unique value.

If your customers have ever had a negative experience with roofers in the past, make sure that you distinguish yourself from these bad roofers. Make sure that your meeting with potential clients is educational and professional. By marketing yourself as a leader in the field, you’ll be able to gain the trust of your potential clients and use your unique value to win over customers. 

You can also market your value in other ways. If you use special, high-grade roofing materials, for example, you’ll want to make this known to homeowners. Don’t just say that they are high-quality, however. Instead, show them what this can do for them. By proving that these materials are the best for their house, you’ll be able to position yourself above the competition and help secure a deal. 

Listen to the Homeowners

The homeowners you are interacting with likely have their own vision of what they want their roof to look like. It’s important that you listen to them in order to show them that you care about their wants and that you are on their side. This means that you take the time to hear them out about what they are looking for, the experiences they’ve had in the past, and more.

Of course, this includes their budget. More often than not, replacing or repairing a roof can place quite a heavy dent in a customer’s budget. This means that you should be prepared to offer financing options that can immediately make you a more attractive candidate. Here’s a bit of advice: even if your potential clients don’t ask about financing options, they’ll appreciate the offer. 

If you’re ready to position yourself as one of the options for potential clients, it’s crucial that you listen to their needs and offer them more financial and business options that can give them maximum benefits. 

Which Sales Strategy is Right for Me?

Keeping the above sales strategies in mind, it’s time to discuss another important consideration. Namely, how do you know which strategy is right for your business? Depending on the age, location, and type of your business, you may find that some strategies are more effective than others. For this reason, you’ll want to consider which sales strategy best fits the nature of your company. Let’s look at a few guidelines which can help you identify the proper roofing sales strategy:


If you’ve been in business for a while, you’ll naturally have a larger portfolio and greater access to resources. As such, it may be easier to market based on your reputation and prior work. Simply put, customers are in love with proven leaders, making experience-based marketing strategies appropriate for established companies.

For start-ups, however, different marketing strategies may be required. If you’re not able to show off an extensive portfolio, you may benefit instead of having a technological advantage. Sure, others may have more experience in the field, but you’ve got the resources and the vision to provide higher-quality work. You can boost this image by listening more to homeowners and offering them greater variety. In doing so, you can make up for the fact that you lack extensive experience and give yourself a foundation for future business success. 

Business Type

Do you do residential roofing exclusively or have you ventured out to commercial roofing, as well? Depending on the type of your business, you’ll need to pitch your services differently. For starters, homeowners may be more concerned with the aesthetic qualities of their rooves, while many commercial enterprises will look mostly for functional options. This means that you’ll need to play to the needs of each consumer in a unique way. 

The Competition

No matter the style of roofing you do, you’ll want to make sure that you are distinguishing yourself from the competition. Simply put, you won’t be able to get very far without proper branding. By establishing your own brand identity, you can gain critical access to the forefront of your consumers’ minds. Fortunately, creating your brand may be simpler than you think, even if you are faced with heavy competition.

For starters, you’ll want to consider your capabilities. Then, try and find something that only you can do. Understandably, this may seem difficult at first. After all, it’s likely that your competitors are offering nearly identical services. Despite this, finding a way to distinguish yourself from the competition shouldn’t be too hard.

Consider it this way: perhaps you are the only roofing business in town that uses high-grade equipment from the top brand around. If that’s the case, then you can bill yourself as the most “reliable.” Perhaps you offer more color options than any other roofing company in the county. If so, you can say that you offer the most comprehensive roofing services around. 

No matter what your unique quality is, it’s important that you focus on it and boil it down to a marketable sales pitch that will stick in consumers’ minds. If you are able to do this, you’ll find it much easier to market your brand and improve your roofing sales strategies.  

The Bottom Line

Finding the right roofing sales strategies doesn’t have to be difficult.

With this guide, you’ll be one step closer to finding the right pitch and techniques to win over homeowners and grow your business. Whether your roofing business is new or has been around for years, you can benefit from the advice given in this guide. What’s more, by perfecting your sales strategy, you’ll be able to attract a larger clientele and grow your brand. 

It’s time to get serious about your roofing sales strategies. With the right plan in place, you can take your roofing business to new heights. For this reason, we recommend exploring your options and finding the right marketing strategies right for you. In doing so, you’ll find yourself with more business than ever before.

So don’t wait! If you’re ready to take your roofing business beyond what you ever thought possible, now is the time to use this guide as the ultimate tool!