Google Preferred

Digitally connecting you with your future client

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Online advertising has become one of the quickest and most effective ways for businesses to reach new customers.

Google Ads, in particular, has helped millions of businesses increase their online presence. If you need a powerful way to grow your business, consider investing in this game-changing online platform.

Below, we’ll take a closer look at how to use Google Ads and how to launch Masthead Ads. In doing so, we’ll also examine how these ads can impact your business—and help you determine if they are right for you.

What Is Google Preferred?

Google Preferred refers to an advertising scheme offered by Google to brand advertisers. This advertising strategy works through Google’s ownership of YouTube and gives advertisers access to some of the most famous YouTubers.

For advertisers, there are several benefits to using Google Preferred Ads. Let’s take a look at some of the most important ones in more detail:

Access to the Top 5% of YouTubers

Brands that take advantage of Google Preferred to enjoy some of the best access in the industry. These advertising packages work solely with the top 5% of YouTubers.

What does this mean for you?

For starters, you can be sure that you’ll get increased exposure. By being on these channels, you’ll have millions of viewers who can see the the ad—making it one of the most effective advertising packages.

But that’s not all: by being placed on these videos, you can enjoy a more excellent brand perception. Because you’ll be placed in association with some of the most famous names on YouTube, you’ll have a better brand image through association.

Flexible Brand Options

Can you believe that it gets even better?

You’d better—because it does.

Google Preferred Ads offers up to twelve different options—giving businesses the flexibility they need to take advantage of the system’s powerful benefits. These advertising options are separated into different categories—such as Foods & Recipes or Entertainment & Pop Culture.

You can increase your exposure and brand image by choosing the most appropriate option for your brand. This lets you target the most likely interested in your content, helping boost your investment return.

How to Sign Up for Google Preferred Ads

Those looking to take advantage of Google Preferred Ads should meet several minimum requirements. These requirements will help a business be classified as a Google Preferred Publisher, giving them access to different brand options.

Some of the requirements that must be met to become a Google Preferred Publisher are:

  • A solid 2-3 years of history with Google Ads
  • 5,000,000+ page views per month with over 500,000 unique visitors
  • Must be able to generate at least 10,000,000 ad impressions each month
  • Must have the ability to increase total impressions
  • Must have growing website traffic

It’s entirely possible that if your site already meets these requirements, Google will have noted this in your account already. If they do, you might have received notifications from Google alerting you that you are eligible for Google Preferred Publisher status.

If you are, take advantage of the powerful benefits this offers. With access to Google Preferred Ads, you can grow your business even more. By reaching some of the top and most popular advertisers on YouTube, you’ll also reach millions of fans who watch their videos.

What Are Masthead Ads?

The YouTube Masthead Ad is one of the most coveted ad spaces on the web—and if you want it, expect some fierce competition.

This advertising space is located at the top of YouTube’s homepage—making it the most viewed advertisement. Additionally, the masthead ad’s size is quite large compared to other YouTube ads—making it extra effective.

This premium location has made the Masthead Ad one of the most expensive and sought-after on the site—and it’s led to fierce competition.

This has only gotten fiercer, as YouTube has restricted the Masthead Ad to only one company from each country per day.

The exclusivity of this ad space makes it one of the most effective on the web. Whether they’re interested in your product or not, all website viewers will be exposed to the YouTube masthead ad. Deemed a “digital billboard” by some, this Masthead Ad is one of the most effective on the Internet.

How Can You Launch Masthead Ads?

If you’re looking to launch a Masthead Ad on YouTube, there are several requirements that you’re going to need to meet.

This expensive ad space comes with the following specific requirements:

  • Your auto-play should be between 1-30 seconds.
  • The video you use cannot be private.
  • You must choose between a widescreen and a 16:9 ratio.

By meeting these requirements, you’ll almost be ready to have your Masthead Ad launched … Well, not quite.

There are some other considerations that you should keep in mind before attempting to launch your ad. They are:

You’ll Need a Google Account

Before you are allowed to run a Masthead Ad, you’re going to need a Google account. This will allow you to take advantage of Google’s account features—including YouTube.

You’ll Have to Speak to YouTube’s Customer Service

The Masthead Ad isn’t something that you can purchase flat-out. You’ll need to first speak with YouTube’s advertising department to determine when and how you can run your ad. This department can give you more information on when your ad can be run and the requirements you’ll need to meet.

Keep in mind that this masthead ad is limited to just one company per country per day. For this reason, you may not be able to purchase the ad space if you’re looking to do it quickly. Make sure that you speak with YouTube well in advance so that you can reserve your space.

It’s Not Cheap

Finally, realize that the Masthead Ad will cost your company a lot of money—up to $400,000 per day, by some estimates. Though this cost may seem astronomical, this ad space generally provides a great return on investment for many businesses.

However, securing the Masthead Ad alone isn’t enough to dramatically boost your ROI. Instead, you’ll need to keep in mind some important information regarding your ad.

Most YouTubers Are Male

That’s right—most of those who use YouTube are male. This means that if you’re advertising something solely targeted at women, you may not be able to get the ROI that you want.

However, if your product or service is targeted to men—or to both sexes—you may find that the ad space works well for you.

Before placing the ad, see if your critical demographic can be reached.

YouTubers Generally Fall Within the 18-46 Age Range

It’s not just the sex of the users that you’ll need to keep in mind. You’ll also need to ensure you’re marketing your product to the appropriate age group.

Most YouTubers fall between 18-46 years old—meaning that Depends likely won’t buy a Masthead Ad for their adult diapers soon.

Mastheads Provide a Variety of Options

Masthead Ads do more than play a video or show a banner to users. Instead, companies can also use them to link to social media sites and other platforms—making them one of the most effective marketing ads on the web.

For example, those who click on these ads will likely be directed to a company’s site or landing page. Because of this, Masthead Ads can quickly boost a business’s bottom dollar, as the click-through rate will dramatically increase.

For this reason, make sure you take advantage of everything these ads offer when you design your ad. You don’t want to miss out on the powerful functionality the Masthead Ad offers, or you may seriously dent your ROI.

The Bottom Line

Google Preferred and Masthead Ads are two of the most potent ways to get your brand known. However, these advertising categories are slightly more exclusive than other advertising options.

To take advantage of them, you’ll need to meet several requirements already—or in the case of Masthead Ads, have a lot of capital.

Despite this, these advertising spaces are some of the most effective on the web for eligible people. By using these advertising options, you’ll increase your reach to tens of millions of users—allowing you to have a high ROI.