Google Preferred

Digitally connecting you with your future client

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Online advertising has become one of the quickest and most effective ways for businesses to reach new customers.

Google Ads, in particular, has helped millions of businesses increase their online presence. If you’re in need of a powerful way to grow your business, consider investing in this game-changing online platform.

Below, we’ll take a closer look at how to use Google Ads and how to launch Masthead Ads. In doing so, we’ll also examine how these ads can impact your business—and help you determine if they are right for you.

What Is Google Preferred?

Google Preferred refers to an advertising scheme offered by Google to brand advertisers. This advertising strategy works through Google’s ownership of YouTube and gives advertisers access to some of the most famous YouTubers.

For advertisers, there are several benefits to using Google Preferred Ads. Let’s take a look at some of the most important ones in more detail:

Access to the Top 5% of YouTubers

Brands that take advantage of Google Preferred enjoy some of the best access in the industry. This is because these advertising packages work solely with the top 5% of YouTubers.

What does this mean for you?

For starters, you can be sure that you’ll get increased exposure. By being on these channels, you’ll have millions of viewers who can see ad—making it one of the most effective advertising packages around.

But that’s not all: by being placed on these videos, you can enjoy a greater brand perception. Because you’ll be placed in association with some of the most famous names in YouTube, you’ll have a better brand image simply through association.

Flexible Brand Options

Can you believe that it gets even better?

You’d better—because it does.

Google Preferred Ads offers up to twelve different options—giving businesses the flexibility they need to start taking advantage of the system’s powerful benefits. These advertising options are separated into different categories—such as Foods & Recipes or Entertainment & Pop Culture.

By choosing the option that is most relevant to your brand, you can increase your exposure and brand image. This allows you to target the individuals who are most likely to be interested in your content, helping you boost your return on investment.

How to Sign Up for Google Preferred Ads

Those looking to take advantage of Google Preferred Ads should meet a number of minimum requirements. These requirements will help a business be classified as a Google Preferred Publisher, giving them access to different brand options.

Some of the requirements that must be met in order to become a Google Preferred Publisher are:

  • A solid 2-3 years of history with Google Ads
  • 5,000,000+ page views per month with over 500,000 unique visitors
  • Must be able to generate at least 10,000,000 ad impressions each month
  • Must have the ability to increase total impressions
  • Must have growing website traffic

It’s quite possible that if your site already meets these requirements that Google will have noted this in your account already. If they do, you might have received notifications from Google alerting you to the fact that you are eligible for Google Preferred Publisher status.

If you are, make sure to take advantage of the powerful benefits this offers. By having access to Google Preferred Ads, you can start to grow your business even more. By being able to reach some of the top and most popular advertisers on YouTube, you’ll also reach the millions of fans who watch their videos.

What Are Masthead Ads?

The YouTube Masthead Ad is one of the most coveted ad spaces on the web—and if you want it, expect some fierce competition.

This advertising space is located at the top of YouTube’s homepage—making it the most viewed advertisement on the site. Additionally, the size of the masthead ad is quite large in comparison to other YouTube ads—making it extra effective.

This premium location has made the Masthead Ad one of the most expensive and sought after on the site—and it’s led to fierce competition.

This has only gotten fiercer, as YouTube has restricted the Masthead Ad to only one company from each country per day.

The exclusivity of this ad space makes it one of the most effective on the web. All viewers to the website, no matter if they’re interested in your product or not, will be exposed to the YouTube masthead ad. Deemed a “digital billboard” by some, this Masthead Ad proves to be one of the most effective on the Internet.

How Can You Launch Masthead Ads?

If you’re looking to launch a Masthead Ad on YouTube, there are several requirements that you’re going to need to meet.

This expensive ad space comes with the following specific requirements:

  • Your auto-play should be between 1-30 seconds.
  • The video you use cannot be private.
  • You must choose between widescreen and a 16:9 ratio.

By meeting these requirements, you’ll almost be ready to have your Masthead Ad launched … Well, not quite.

There are some other considerations that you should keep in mind before attempting to launch your ad. They are:

You’ll Need a Google Account

Before you’ll be allowed to run a Masthead Ad, you’re going to need a Google account. This will allow you to take advantage of Google’s account features—including YouTube.

You’ll Have to Speak to YouTube’s Customer Service

The Masthead Ad isn’t something that you can purchase flat-out. You’ll need to first speak with YouTube’s advertising department to find out when and how you can run your ad. This department can give you more information on when your ad can be run and about the requirements you’ll need to meet.

Keep in mind that this masthead ad is limited to just one company per country per day. For this reason, you may not be able to purchase the ad space if you’re looking to do it quickly. Make sure that you speak with YouTube well in advance so that you can reserve your space.

It’s Not Cheap

Finally, realize that the Masthead Ad is going to cost your company a lot of money—up to $400,000 per day by some estimates. Though this cost may seem astronomical, for many businesses, this ad space generally provides a great return on investment.

However, securing the Masthead Ad alone isn’t enough to dramatically boost your ROI. Instead, you’ll need to keep in mind some important information regarding your ad.

Most YouTubers Are Male

That’s right—most of those who use YouTube are male. This means that if you’re advertising something solely targeted for women, you may not be able to get the ROI that you want.

If your product or service is targeted to men—or to both sexes—however, you may find that the ad space works well for you.

Before placing the ad, be sure to see if your key demographic can be reached.

YouTubers Generally Fall Within the 18-46 Age Range

It’s not just the sex of the users that you’ll need to keep in mind. You’ll also need to make sure that you’re marketing your product to the appropriate age group.

Most YouTubers fall between 18-46 years old—meaning that Depends likely won’t be buying a Masthead Ad for their adult diapers any time soon.

Mastheads Provide a Variety of Options

Masthead Ads do more than just play a video or show a banner to users. Instead, companies can also use them to link to social media sites and other platforms—making them one of the most effective marketing ads on the web.

Those who click on these ads, for example, will likely be directed to a company’s site or landing page. Because of this, Masthead Ads can quickly boost a business’s bottom dollar, as the click-through-rate will dramatically increase.

For this reason, make sure that you take advantage of everything these ads have to offer when you design your ad. You don’t want to miss out on the powerful functionality the Masthead Ad offers, or you may seriously dent your ROI.

The Bottom Line

Google Preferred Ads and Masthead Ads are two of the most powerful ways to get your brand known. However, these advertising categories prove to be a bit more exclusive than other advertising options.

In order to take advantage of them, you’ll need to meet a number of requirements already—or in the case of Masthead Ads, have a lot of capital.

Despite this, for those who are eligible, these advertising spaces prove to be some of the most-effective on the web. By using these advertising options, you’ll increase your reach to tens of millions of users—allowing you to have a high ROI.